The social media concentration and certificate program provides in-demand Web skills, such as social media communication, community management, Web analytics, and content management for the Web.

Job listings increasingly show a demand for Web and social media skills. In both the concentration and certificate program students learn how to tell a story, share the story online, and interpret its success. Students have the opportunity to complete coursework in areas of interest that are relevant to their career, business or degree program.

Social Media Certificate

The social media certificate is for students who are not in a CSJ degree program. A student completing a social media concentration will be equipped to manage social media and Web properties for a business or organization.

Those working toward a certificate can choose to take the four required courses for a total cost of $1,000. Students who choose this reduced-cost option receive a certificate as proof of satisfactory completion of the coursework; however, they do not receive transferable college credit for the courses. Read more.

Social Media Concentration

Matriculated students (currently in a degree program at CSJ) of any major may choose a concentration in social media. A student completing a social media concentration will be equipped to manage social media and Web properties for a business or organization in their chosen field. Read more.

Key courses

Writing for the Web

This course is designed to provide students with a solid introductory knowledge of content creation and curation techniques for the Web, identifying the needs of an audience, and the importance of style and grammar standards. Students will learn and execute various forms of writing, including blogging, journalistic writing, broadcast writing, and distribution of content via social media.

Social Media Communications

This course will examine how social media has transformed personal and business communications. Students will explore how social media has changed the way people interact and the expectations of consumers and advertisers. Students will explore how content is collected, shared and consumed and how media and marketers reach targeted audiences. The course will focus on key concepts that can be applied to all social media and Web planning, regardless of the popular platform of the day.

Web-based Marketing

This course examines the various methodologies utilized for effective marketing through the Internet and the development of an Internet marketing plan. Case studies are used to explore the use of electronic catalog, intelligent agents, banners, etc. in the formulation of a successful web-base marketing campaign.